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If you’ve been browsing TikTok lately you might have been wondering why everyone is suddenly worried about South American mountains, a clothing company and a drag queen. This isn’t the set up to a bad joke, but rather a high-profile trademark battle between clothing giant Patagonia and drag artist Pattie Gonia over $1 and name rights.
Outdoor clothing brand Patagonia has started a lawsuit against drag artist Pattie Gonia over the sale of merch under the ‘Pattie Gonia’ brand due to the similarities with Patagonia’s name and logo. Trademarks for names must be actively defended or they can be lost, so Patagonia have little choice but to bring this. Legal action is being brought for just $1, with Patagonia aiming to prove this isn’t about taking money from an independent creator.
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